A more primitive method of online couponing, the register-to-postal is when consumers visit a manufacturer's website and are asked to submit their home address, and possibly other information, in order to receive manufacturer coupons in the mail. This method is somewhat primitive because the manufacturer doesn't electronically distribute the coupons. Although some manufacturers do utilize this method, it is not the most popular or the most cost effective type of online coupon.

Another somewhat primitive method of online couponing, the offline retailer coupons are offered by brick-and-mortar companies for redemption in the store. The coupons are either placed on the store's website for printing or are delivered to consumers via email. The issue with this method is security - because these do not go through a coupon clearing house, there is no security practice utilized. Offline retailer couponing is generally used by smaller companies, like your local bakery, with the purpose of driving consumers into the physical stores.